THE INFODEMIC ON THE PANDEMIC - USE OF SOCIAL MEDIA

Apr 17, 2020

Last week WHO initiated a 2 day technical consultation to discuss the infodemic surrounding the corona pandemic. Over 600 participants from UN agencies, NGOs, academia, and the private sector joined and were encouraged to brainstorm ideas on how we collectively can fight (intentional and unintentional) fake news and promote the dissemination of accurate information, about the virus and about how to protect yourself and others.

A fantastic example of how collaborations across sectors and a multidisciplinary approach can contribute to greater impact and support efforts to ensure global health for all. 

Topics discussed included 

  • Health literacy
  • Use and analysis of social media
  • Drivers behind social behaviour and the need to tackle the pandemic also from the perspectives of behavioural sciences andsocial sciences
  • How to reach the most vulnerable groups

Some key take outs regarding SOCIAL MEDIA USE include:

  • There is great potential in using social media analysis to track what is being said and by whom and where.
    • What questions are being asked? That reveals information gaps!
    • Does the information come from humans or bots?
  • Social media platforms have the possibility and responsibility to prevent the spread of disinformation. 
  • We need to better coordinate the use of hashtags globally and across sectors  

Credit for the great illustrations goes to Sam Bradd, sam@drawingchange.com


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